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Kiki Okewale hosts WHATrybe 2.0, launches new book

Oriental Hotel was the venue of the second edition of the Women High Achievers Trybe (WHATRYBE) on Thursday, October 3, 2024, with city fashion designer and serial business entrepreneur, Kiki Okewale playing host to women from diverse fields of endeavour, who came together to rub minds, collaborate and chart a new course towards
empowering themselves and breaking new grounds.

The event saw passionate exchanges and impactful moments as attendees explored how women can thrive in business, leadership, and personal development.

One of the major highlights of the event was the launch of Kiki Okewale’s new book ‘The Audacity to Rebuild,’ in which she shared her inspiring story of resilience, highlighting how she overcame significant challenges, picked herself up and became a force to reckon with in all the businesses she decided to go into.

Kiki Okewale, the convener and founder of WHATrybe, opened the conference with an inspiring speech, stating, “We all face obstacles: limited access to funding, opportunities that feel out of reach, and networks that sometimes seem
exclusive. But let’s reframe how we see these challenges… When women thrive, our communities blossom.”

Her words set the tone for the event, urging women to collaborate and uplift one another in business and life.

The day kicked off with a powerful meditation session led by Clinical Hypnotherapist Adeola Kingsley-James, which moved many attendees emotionally, allowing them to embrace healing and prepare for the day’s events.

The keynote addresses were by Princess Layo Bakare Okeowo, CEO of FAE Limited and Abimbola Balogun of So Fresh. The major highlights of the event included:
– Panel Session 1: ‘Money Moves’ – Etemore Glover, Sola Adesakin, and Grace Ofure discussed funding opportunities for businesses, including strategies to attract angel investors and securing financial stability for women  entrepreneurs.

– Interactive Break – Attendees participated in a ‘Find the Clue’ game, with winners walking away with exciting freebies during the tea break.

– Panel Session 2: ‘Brand Magnetism’ – Tolulope Medebem and Dr. Olatunde Samson led discussions on the importance of creating excellent customer experiences and leveraging digital marketing for business growth.

– Grants and Prizes – Two women won grants of ₦100,000 for their businesses, and three others received free business registrations, highlighting the conference’s commitment to empowering female entrepreneurs.

– Panel Session 3: ‘Flame Keepers’ – Mounfiq Raiyan Abu, a life sync expert, took attendees through a motivational journey, emphasizing the importance of staying aligned with one’s purpose: ‘Sync, not sink.’ Damilola Saula, a photographer, followed with a hands-on tutorial on content creation, proving that high-quality work can be achieved
without expensive equipment.

– Health Talk – Dr. Ede Edokpolo wrapped up the sessions with a health-focused discussion on managing stress and maintaining overall well-being, offering essential tips for busy women professionals.

Hosted by the charismatic Olive Emodi, the conference provided not only knowledge and inspiration but also practical tools to help women break through their challenges and build bridges to greater opportunities.

This year’s conference underscored the strength and unity of women in business and leadership, leaving attendees inspired and equipped to continue breaking barriers and building bridges in their respective fields.

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