MTN partners Nord, GAC for local content policy

MTN Nigeria has partnered with automobile giants, Nord and GAC Motors to reinforce its commitment to its local content policy and support made in Nigeria products.

This partnership involved the procurement of a combined total of 33 cars for MTN’s customer-facing teams in Lagos and the North, including 22 locally assembled vehicles from Nord and GAC Motors, highlighting a strong commitment to local manufacturing. The additional purchase of 11 other cars further strengthened this operational initiative. These cars, essential tools of trade, play a key role in MTN’s customer engagement strategy, allowing their teams to commute to the field easily to deliver on targets.

In July 2021, the Nigerian Communications Commission (NCC) established the Nigeria Office for Developing the Indigenous Telecoms Sector (NIDOTS), an office charged with the primary responsibility of ensuring the promotion of indigenous content in the Nigerian telecoms sector, through the enforcement of the Nigerian National Local Content Policy. This national policy serves as the framework for MTN’s local content commitments, supporting the Nigerian Federal Government in developing sustainable local societies, while championing digital and financial inclusion.

At a handover ceremony held at MTN’s Lagos Headquarters, Lynda Saint Nwafor, Chief Enterprise Business Officer at MTN Nigeria, expatiated on MTN’s content policy and the relevance of this partnership. “At MTN, we maintain a stance on promoting local content development in Nigeria by enabling local supply chains through local procurement.”

Saint Nwafor further detailed how this partnership supports MTN’s logistics model: “We had some challenges over the years. The logistics model we initially wanted to adopt didn’t work, so we had to revert to the old model. This model allows our sales and client success teams to better commute to customer locations.”

MTN Nigeria remains committed to creating shared value and playing a positive and meaningful role in creating a sustainable and inclusive country.