MTN Nigeria is set to kick-off its 21 days of Y’ello Care in June 2023 and there is a lot to anticipate.

This year, MTNers across the various regions in Nigeria will engage their communities in activities centred around the theme, Empowering Entrepreneurs to unlock Growth & Job Creation for Communities.

Here are seven things to anticipate during the 2023 edition of the Y’ello Care initiative:

1. Trade Fair / Exhibition for 80 Entrepreneurs: This year, Y’ello Care will begin with a two-day trade fair that allows 80 entrepreneurs to sell their products to more than 1000 MTN employees at a discounted price. This is great exposure for the participating businesses.
2. Zero-rated Virtual Training for 20,000 Entrepreneurs: There will also be free virtual training for 20,000 entrepreneurs, which will include discussions on company registration, financial literacy, how to activate a MoMo account, the use of social media for business growth, customer care skills and the MTN Enterprise Business solutions.
3. Donation of empowerment equipment to 500 Women: In the NorthEast Region, 500 women will receive empowerment equipment to increase their production of soya bean, a legume popular planted in that area.
4. Empowerment of 250 People With Disabilities (PWD’s): In the NorthEast Region, 250 people with disabilities will be empowered with N5,000 MoMo float to boost their business and digitise how they sell airtime.
5. Y’ello Den Pitch-A-Thon: In Lagos, MTN will host the first-ever Y’ello Den Pitch-A-Thon for business owners, and five finalists will be selected to pitch their business expansion plans, with a chance to win financial and tech support from MTN Nigeria.
6. Procurement of cassava pressing and grinding machines to rural women: In the SouthEast Region, women in rural communities will receive cassava pressing and grinding machines to increase production and eventual scaling of their business.
7. Procurement of 15 Rechargeable barbing clippers to barbers: Youths across rural communities in the SouthEast Region will receive rechargeable barbing clippers to reduce the cost of running their barbing salon business.