Recently, the palace of the Ooni of Ife, Oba Adeyeye Enitan Ogunwusi served host to a plethora of guests that include brand ambassadors, Odunlade Adekola and Mr. Macaroni to celebrate the maiden edition of the Goldberg Omoluabi Day.

The movie stars were joined by Yoruba Nollywood star, Lateef Adedimeji, who convened to celebrate the maiden edition of the Goldberg Omoluabi Day.

Conceptualized by Goldberg, the Goldberg Omoluabi Day celebrates the industrious nature of the Yoruba people.

As part of the day’s ceremony, the monarch welcomed guests in his keynote address where he lauded the efforts of the brand towards promoting culture and encouraging enterprising spirits of the people in the region.

“Celebrating the hardworking members of the society is something I’ve always taken pride in. With Goldberg Omoluabi Day in full swing, more and more people are being recognized and encouraged to continue making an impact in their various fields.”

He continues: “The Goldberg team have outdone themselves this time. It is one thing to see the potential of a project, and it is another to carry out such resource-demanding tasks. Their goals have always aligned with that of the people of southwest Nigeria. I am proud to associate myself with them.”

The day’s event kicked off with guests arriving at the palace in their bespoke cultural attire. Following the traditions of the Yoruba culture, each guest paid respect by properly prostrating before the monarch.

Special performances were held within the confines of the palatial space with indigenous drummers, and singers lighting up the atmosphere with electrifying performances. Guests were also treated with finger foods and the refreshing Goldberg Lager Beer in ample portions.

The event also doubled as a platform for the premiere of the Omoluabi television commercial (TVC). A 90-second exposé on the traditional wedding culture of the Yorubas. In the video, culture was explored through ensembles donned by different categories of people in attendance. It also highlighted the importance of observing traditional rites while showcasing the rich palate of people in the region through an assortment of food options.

Besides the indoor entertainment at the palace of the Ooni of Ife, the celebration extended to the newly revamped Goldberg Ori-oke enjoyment center in Ibadan. A stage was set up to highlight some of the best indigenous musicians in the event’s lineup, with Odunlade playing host to the occasion. DJ Kaywise and Taye Currency also thrilled the audience with popular sounds that reverberated from the mammoth speakers.

The inaugural edition of Goldberg Omoluabi Day marked another high for the brand by further establishing it as a brand that projects culture conservation and people empowerment. With such prospects, it’s only safe to say that a second edition is well anticipated.

According to Goldberg Senior Brand Manager, Olaoluwa Babalola, Goldberg Omoluabi Day is not just a day to recognize Omoluabis, it is also a day to celebrate them.

“Through this platform, we are not only celebrating hardworking people with excellent work ethics, and this is why on this day we have earmarked a token to support entrepreneurs. We want to ensure that their passion for what they love doing is kindled,” he concluded.