Wema bank woos Nigerian teens with Alat Xplore
Wema Bank has launched its highly anticipated ALAT Xplore App.
The first-of-its-kind mobile banking app is designed strategically to empower teenagers ages 13-17 with financial resources and opportunities to give them a head-start towards financial responsibility.
The groundbreaking App was unveiled at the official launch event on Saturday, October 26, 2024 in Lagos.
Currently available on the PlayStore or App Store, ALAT Xplore App is breaking new ground as the first-ever licensed Nigerian banking app for teenagers. The App boasts a unique range of engaging, educative and innovative features that make finance management more interesting for teenagers and help them weave financial literacy into their daily lives. The App offers a seamless onboarding experience, savings goals for Teens to save towards specific targets of their choice at any frequency and earn interest, airtime and data purchases, widgets that allow teens customise the App’s interface based on their preferences. The ALAT Xplore App also allows teenagers access a debit card for their use, offering a range of three unique, intriguing and innovative ALAT Xplore Debit card design options to select from, based on their preference.
Built with a unique parental-control framework, the ALAT Xplore App works in connection with the ALAT App, offering a unique experience that allows teenagers manage their finances via the ALAT Xplore App, with parents able to supervise and control the teenagers’ access to onboard on the app, as well as their use of funds. The parent/guardian opens, funds and manages the ALAT Xplore Account for their Teen via the ALAT App. While the teenager can download the ALAT Xplore App on the App Store and Playstore, the parent is required to give approval for the teen to complete the onboarding process on the App. Once the parent/guardian approves, the teenager can log in and use the ALAT Xplore App any time.
To further ensure that the teenagers’ use of the ALAT Xplore App does not interfere with the parents’ overall financial contributions towards the teen’s future, the ALAT Xplore App operates with a wallet account connected to the ALAT Xplore Account. The parent funds the wallet account at their discretion, and the teen can access any amount funded into the wallet account using the ALAT Xplore App; not the entire amount in the ALAT Xplore account. Where teens run out of funds on the ALAT Xplore App, the App offers a smart feature through which they can request money from their parent/guardians in a few clicks. The parent/guardian simply receives a notification telling them how much their teen has requested as well as what they need the money for, with the option of granting the request.
The ALAT Xplore App Launch is guaranteed to be a gamechanger not just in the Nigerian banking and financial services industry, but also for teenagers across Nigeria who will now be able to bank on their mobile phones, manage their finances, save at their pace, spend with debit cards issued in their name, learn efficient finance management and get a head-start in financial responsibility as they journey towards adulthood.
Wema Bank’s MD/CEO, Moruf Oseni, emphasised the importance of inculcating financial literacy from early childhood and teenage years, towards producing more financially responsible adults. “Teenagers stand at a confluence between childhood and adulthood, and while 0-8 are regarded the formative years, teenage years have the capacity to steer the course of adulthood, and it is important that we leverage this pivotal phase to steer teens in the right direction. We had created the ALAT Xplore Account to help parents and guardians build a solid financial foundation for their teens, and the results have been impressive so far. However, we identified an equally important need for these teens to become involved in this journey to financial success, hence the launch of the ALAT Xplore App. The App has been curated intentionally to give teens a head-start in their journey to financial independence, helping them understand the intricacies of finance management and how best to navigate the terrain, ensuring that by adulthood, they are equipped to thrive. The goal is to build more financially responsible adults from the point of being teens”.
“We are excited to launch teenagers across Nigeria into a world of financial possibilities through the ALAT Xplore App, and we invite parents, guardians and teenagers across Nigeria to join us on this thrilling journey. As always, we have been thoughtful in curating this App to serve the needs of teenagers with some parental control as an added measure to guide these teenagers. The big picture for us is to empower teens towards financially responsible adulthood by introducing them to the practicalities of finance management in the most simplified, relatable and realistic way. I encourage every teen to download the ALAT Xplore App and onboard, every parent or guardian to open an ALAT Xplore Account for their teenager on the ALAT App, and every Nigerian to take pride in spotlighting, promoting and adopting this pioneering innovative solution that is set to rejig the industry and empower teens for a productive and successful future. The ALAT Xplore App is a game changer in the Nigerian banking industry and as we did when we pioneered ALAT, we are ushering in a new era of financial inclusion for Nigerians, this time, for teenagers”, Oseni concluded.
The ALAT Xplore App is the Nigeria’s first licensed banking app for teenagers. The App is accessible from any part of the world, allowing teenagers within and outside Nigeria to onboard on the app provided their parents have opened ALAT Xplore accounts for them on ALAT. The intriguing card designs also present a new opportunity for teenagers to own and operate their own debit cards issued in their own name, as they explore on their journey to adulthood.
Teenagers are encouraged to download the ALAT Xplore App on the Playstore or App Store to onboard and request a debit card of their choice. Parents and guardians are to download the ALAT App, open an ALAT Xplore Account for their teens and give approval in-app for their teen to fully onboard.