African music streaming platform Mdundo has announced the promotion of Sowari Akosionu to Chief Marketing Officer (CMO), effective March 1, 2025.
Sowari has played a pivotal role in Mdundo’s expansion across Africa, spearheading high-impact marketing initiatives and leveraging strategic partnerships with telecommunications companies to drive user growth. Under her leadership, Mdundo has significantly strengthened its industry alliances and enhanced brand visibility across key markets.
Her expertise and strategic vision have been instrumental in accelerating Mdundo’s growth and positioning the company at the forefront of Africa’s digital music industry.
With a mission to redefine music access across the continent, Mdundo provides affordable, data-efficient, and localized music experiences to millions of users. The company has set ambitious goals for deeper market penetration, expanded partnerships, and continued innovation in music distribution.
As CMO, Sowari will lead Mdundo’s marketing and growth strategy, further solidifying its position as the leading music platform for Africa’s mass-market consumers. Her appointment comes at a time of rapid growth for Mdundo, as the company continues to expand its user base and deepen its impact across the continent.
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