Like any other business concern, Oluwakemi Juba’s hair business was jolted by the COVID-19 pandemic which claimed several lives and saw businesses being shutdown.
However, the ever-stylish and beautiful Chief Executive Officer of Kojhairways has continued to draw inspiration from late Nelson Mandela’s quote which says “everyone can rise above their circumstances and achieve success if they are dedicated to and passionate about what they do.”
A woman with a vast interest in the beauty industry, hers cut across sales of all types of hairs including human hair, human hair blend, vietnam hair, and fibre wigs was able to survive with a lot of hard work, a dint of luck and by the grace of God.
“So many things inspired me into selling hairs. I love dealing with anything called beauty. I have lots of businesses but the business I am known for is my Hair business,” she quipped.
Like a cat with nine lives, the Sagamu, Ogun State indigene surmount the challenges of COVID-19 by thinking out of the box, finding creative ways to carry on her business in the beauty industry, delivering within Lagos State in 24 hours.
While doors were shut on parties and gatherings, Juba realised that people still needed to look good despite not going to functions and office, thus capitalising on the opportunity to carve a niche for herself even going as far a delivering her product outside the country.
To ensure her business concern continued to thrive, the graduate of Business Administration from Tai Solarin University of Education sought out choice clientels who needed to look good while staying at home and those needing exclusive birthday shoots, as she gave out the royal treatment for which she has become known.
Today, the rest is history, as Juba is one of the living testimonies of those who survived a better sweet year in 2020, despite the COVID-19 pandemic which saw a lot of people staying at home.