The Group Head, Marketing & Corporate Communications, FirstBank, Folake Ani-Mumuney, has explained why First Bank is bankrolling popular TV reality and talent show, The Voice Nigeria.

Ani-Mumuney said the decision is hinged on First Bank’s passion to empower and invest in Nigerian youths.

Ani-Mumuney said; “We are delighted to be the lead sponsor of The Voice Nigeria, this partnership is hinged on our Brand’s passion to empower and invest in our youths. First Bank has given voice to the young and indeed all Nigerians for the past 126 years, and will continue to give voice to Nigerians by creating employment, economic empowerment in the country through our products, services, and initiatives.”

Continuing, she said, “We remain committed to strengthening the creative industry which is fast growing into a multibillion-dollar business, with the potential to be a leading contributor to Nigeria’s GDP in the near future.”

Ani-Mumuney commended UN1TY Nigeria for the programme targeted at youths, noting that applicants have to be within the age of 18 to 50 years and resident in Nigeria for 12 consecutive months.

The bank had earlier announced that it had taken over the season three of The Voice Nigeria in a recent press statement.